As a young man, Samuel Aaron learned the jewelry business at the knee of his cousin and his father-in-law.In 1950, Sam stepped out on his own and started his own company with one employee - himself. Today, The Aaron Group is an international jewelry manufacturer and wholesaler with hundreds of employees in offices around the world. But the client-first values that guide the company today are the same as those that Sam applied during its earliest days.

Sam started with tireless devotion to his trade and a commitment to the highest levels of customer service. From his tiny Manhattan office, Sam started a factory that included a setting shop, a jewelry shop and polishing. With New York City as his base, Sam hit the road, logging hundreds of thousands of miles around the country, building relationships that still exist today.

The Aaron Group became a true family business in 1963, when Sam’s son-in-law Jon joined the company. Upon Sam’s retirement, Jon took the helm and oversaw a significant expansion of the company’s operations, including a move from midtown Manhattan to 23rd Street. Also on Jon’s watch, The Aaron Group became a major force globally, with operations, factories and partnerships in Thailand, Hong Kong, and India.

In 1992, Bob Wueste took the reins. Under his guidance, The Aaron Group achieved new levels of prosperity while still maintaining the company’s hallmark personal touch.

In 2002, Jon’s nephew Robert (Bobby) Kempler – a veteran of several decades with the family business – took charge of the company. Under Bobby’s leadership, The Aaron Group has committed itself to a forward-looking vision with a focus on technology’s ability to facilitate the evolution of jewelry.

Family continuity is one of the hallmarks of The Aaron Group’s approach to business. But to The Aaron Group, family isn’t strictly a matter of bloodline. Each of the company’s five-hundred-plus employees is held in equal esteem. From polishers to buyers to sales reps to back-office operatives, every member of the team is valued, every contribution is welcomed, every opinion is encouraged (this is one reason so many of our employees have been with us for so long.

Throughout all the growth and changes, the company’s commitment to customer service has never wavered. Nor has its adherence to its other core principles: Honesty. Dependability. Constant, future-focused pursuit of new designs. And respect for the timeless value of jewelry done right.

The Aaron Group of today is a nimble, responsive, quick thinking collection of divisions that are committed to leading the changes taking place in the global jewelry industry. As a collective, The Aaron Group is constantly setting new trends. Tapping new resources. Establishing new partnerships. Looking not only ahead for possibilities, but all around, in corners that others aren’t even aware of. To The Aaron Group, jewelry is a time-honored industry that appreciates the past but should never grow old.